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The Spot: War’s Endgame

Brand Marketing

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two [...]


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Grim trailers just part of ‘Halo: Reach’ effort

Creativity

Cinematic, live-action film clips have become the marketing centerpiece for the Halo video-game series, and the upcoming Halo: Reach is no exception. Below, you can see a trailer that combines [...]

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Hate needles? Skip this ad for ‘Halo: Reach’

Creativity

Agencytwofifteen's "Birth of a Spartan" spot for Halo: Reach, starring the world's scrawniest Marine, is the latest video-game ad with awesome music. Too bad they ruin it by jabbing all [...]