GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two Gears games were single, coherent, 60-second narratives, ultraviolent but much more mournful in tone.
In light of the controversy over the proposed Islamic center two blocks from Ground Zero, Adweek challenged agencies to apply their skills to address anti-Muslim sentiment in America. The brief: […]
With the release of Halo: Reach just a few days away, the game’s marketing team has unveiled an extended version of the “Deliver Hope” spot, shown below. By adding more […]
After releasing some ominous (and really quite boring) videos the other day, the Halo: Reach marketing team has finally given us a trailer packed with aliens, explosions, jetpacks and firefights. […]
Cinematic, live-action film clips have become the marketing centerpiece for the Halo video-game series, and the upcoming Halo: Reach is no exception. Below, you can see a trailer that combines […]