Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review
Brand Marketing
Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came [...]
Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]
Accounts in Review: Axe Goes Off Roster for Big Global Assignment
Brand Marketing
Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders [...]
Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists
Brand Marketing
Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster [...]
Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts
Brand Marketing
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]