Quiz: How Well Do You Know Your Agency Acronyms?
Brand Marketing
Everyone loves an acronym, especially if it means you don't have to crowd your office's windows and stationery with a litany of long names. But as more agencies take the [...]
40 Strangest Agency Names, and Where They Came From
Creativity
The stories behind the industry's most oddly named shops.
Humongo execs go big with agency’s name
Creativity
I've sometimes wondered why agencies don't apply their creative energy to the ultimate sign of their brand—their names. Many still default to the law-firm convention of using the founders' names. [...]