McCann Wins Back Coke in China
Performance Marketing
McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007, [...]
Infinti Cuts to 4 Global Review Finalists
Brand Marketing
Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them.
McCann Australia’s John Mescall Becomes Global ECD
Brand Marketing
McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd.
Publicis Groupe Joins NYC Media Lab
Brand Marketing
Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi.
Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties
Performance Marketing
Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head [...]
4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas
Brand Marketing
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no [...]
Google Advertisers Now Have Access to Facebook Ads
Performance Marketing
Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.
Facebook Makes Play for Local Ads
Performance Marketing
Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images.
Digital Agency Swift Buys PR Shop Saeger Media Group
Brand Marketing
Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the [...]
Judging the 2013 ECHOs: A View of Data-Driven Marketing’s Best
Performance Marketing
Two weeks back, I had the opportunity to judge Rounds 1 and 2 of the ECHOs this year—and while sworn confidentiality requires me to remain mum on actual campaigns I [...]