Putting Purpose Centerstage
‘Purpose’ is one of those buzzwords that we hear every day now. So much so that its true meaning has become somewhat diluted and the playbook for how to lead [...]
Vote for SOW Reform to Stop Agency ‘Manslaughter’
Performance Marketing
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But Google didn’t invent analytics.
Publishers Buying Marketing Agencies Is Just One Sign of the Times
Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]
Why Media Agencies Have to Shed Tradition as Fast as Possible
Brand Marketing
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]
How Data Can Fuel Improved Relationships Between Marketers and Agencies
Brand Marketing
How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship, [...]
4 Ways Media Salespeople Can Build More Value for Advertisers
Media salespeople face a daunting task in today’s publishing industry. Print advertising revenue continues to decline while digital ad CPMs face downward pricing pressures from programmatic. And the task for [...]
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Content Marketing Is Moving Toward a Zen State of Storytelling
Brand Marketing
On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with [...]
Omnicom Adds Ancestry.com to Continue Winning Streak
Brand Marketing
Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. [...]
Iconic Grill-Maker Weber Taps Grey as Its First Global Agency
Brand Marketing
Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s.