Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please
Brand Marketing
Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local [...]
Universe’s Most Indulgent Gum Gets a TV Commercial to Match
Creativity
Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot [...]
Coffee Brand Pours You a Free Cup When You Yawn at Its Vending Machine
Creativity
Vending machines have been developing unique personalities for some time.
Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures
Creativity
When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative [...]
Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope
Creativity
Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed. [...]
Parody Charity Urges Africans to Help Norway Survive the Winter
Creativity
As we speak, millions of Norwegians are struggling to endure in a place so nipple-torturingly cold, each day's survival is considered a blessing. Luckily, well-meaning do-gooders across Africa are coming [...]