Gold's Gym is acting quickly today to defuse a PR crisis sparked by an Egyptian franchisee who created a social media post that showed a pear and said "This Is No Shape for a Girl." (UPDATE: The gym chain has posted a lengthy explanation and apology on Facebook where the company says it has terminated its franchisee agreement with the location behind the ad. See below for the company's full statement.) While the Egyptian location has apologized for the image, it remains in circulation on social media, with many thinking it's an official marketing image for the gym chain. This morning, Gold's Gym's official Twitter account has been responding to many of the ad's critics.
Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them for brands in hopes of helping them find the next big idea.
We started the week with testicle-themed advertising, and now we come full circle. Men don't really like to talk about testicular cancer. But the testicles themselves certainly do, judging by this disturbing yet comical cancer-awareness campaign from FCB Cape Town for the Cancer Association of South Africa.
Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood.
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating the company's credo that "Consistency is the only currency that matters" when it comes to managing clients' money.
FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so large, it will be visible from space, 30 miles above the Earth. The Giant Flag project was put in motion last month by Guy Lieberman, the agency's head of green and social new business development. The initiative is ultimately designed to foster national pride, improve the lives of people in need and make a lasting impact on South Africa's economy and environment. "Yes, it is big. And it is wild," Lieberman tells AdFreak. "It's both an unreasonable project—in the good sense of the term—as well as a practical one." So, how big and wild are we talking?
Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans.
If you like watching pretty cars dance with each other, check out this new stunt driving ad from BMW South Africa.