Gold’s Gym Terminates Franchisee Whose Ad Said a Pear ‘Is No Shape for a Girl’
Creativity
Gold's Gym is acting quickly today to defuse a PR crisis sparked by an Egyptian franchisee who created a social media post that showed a pear and said "This Is [...]
Ad of the Day: Prudential Visits Madagascar’s Fishermen for This Gorgeous, Moving Film
Brand Marketing
Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating [...]
FCB’s Giant Eco-Civic Project Would Create a South African Flag Visible From Space
Creativity
FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so [...]
Sprite’s ‘Bill the Billboard’ Keeps Drivers Entertained by Cracking Endless Jokes
Creativity
If it's more comedy you want from your billboard, Sprite is happy to oblige.
Ad of the Day: Guinness Africa Thrillingly Celebrates Being ‘Made of Black’
Brand Marketing
Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans.
Five Red BMWs Drift Together in Automaker’s Latest High-Octane Stunt
Creativity
If you like watching pretty cars dance with each other, check out this new stunt driving ad from BMW South Africa.