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Here Are Forbes’ 50 Most Influential CMOs of 2014

Brand Marketing

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.


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Want to Skip Those Veloster Pre-Roll Ads? What’s It Worth to You?

Performance Marketing

You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a [...]

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Arnold Continues Digital Hiring Spree

Brand Marketing

The digital makeover of Arnold continues, with the hiring of Digitas' Elliott Seaborn in a senior account management role.

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Meet the New Voice of the Aflac Duck

Creativity

It doesn't look like a duck, but it quacks like a duck, and that's all that matters to Aflac.

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Auditions for Aflac duck not going that well

Creativity

A couple of tips for anyone who’d like to be the next voice of the Aflac duck: Realize that potential future employers will read your Twitter feed. And do not—I [...]

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Aflac cans Gilbert Gottfried for Japan jokes

Creativity

After more than a decade as the grating voice behind Aflac’s web-footed mascot, comedian Gilbert Gottfried has been fired for making jokes on Twitter about the devastating Japanese tsunami. On [...]