Affordable Care Act

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider

Nonprofits and health insurance companies rarely reveal their marketing strategies.

Magna Global Eyes 6% Rise in U.S. Media Sales

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several months.

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy, healthy life in the place they love best—rather than a nursing home.

Obamacare Ads Enlist Your Mother

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now w

Obamacare Provider’s $1.2M Effort Focuses on Social and Local Ads

The federal government may be shut down for the time being, but insurance providers planning to utilize 

Welcome to the New Face of Big Pharma

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the next class. It’s exactly the kind of everyday problem that drives parents of diabetic kids batty.

Analyst: Affordable Care Just Created a Huge Ad Category

It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning.

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable Care Act.