How COVID-19 Is Reshaping Affiliate Partnerships
Over the past two decades, companies of all stripes have embraced affiliate marketing as a way to drive quality sales, attract new customers, and generate high-value leads. What’s more is [...]
Facebook Claims Baby-Faced Fraudster Used All The Click Tricks
Performance Marketing
His tabloid name is the Baby-Faced Wolf of Wall Street, and now Facebook wants to paint him as the face of ad fraud.
Groupon Debuts Its Own Affiliate Marketing Platform
Performance Marketing
In recent years, Groupon's been teaming up with 100,000 deals and coupon bloggers to run commission-based ads on their sites. Today, the Chicago-based company announced Groupon Partner Network (GPN), a [...]
2013: Year of the Social Selling Expert
Performance Marketing
If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can [...]
Associated Pushback on Twitter
Performance Marketing
The Associated Press this week is causing a stir by running ads for Samsung
6 Insider Secrets to a Winning Affiliate Marketing Program
Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can [...]