Aeropostale

How YouTube’s Hottest Personalities Are Becoming Offline Superstars

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.

10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015

On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015.

34 Places Where You Can Start Using Your iPhone to Buy Stuff

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

The 10 Best Branded Instagram Videos of the Week

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.

Top 10 Instagram Videos: Donatella Versace Stays Cool During Ice Bucket Challenge

Although the Ice Bucket Challenge has died down, Donatella Versace's Instagram clip of the fashionista taking the plunge was one of the most watched videos this past week.

Fashion Brands Dominate Instagram Video

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion.

Citymaps Revamps Mobile App, Nabs Big Brands

Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer

Ebay Marketing Arm Unites Companies, Rebrands

Look out Digitas and Rosetta, here comes eBay Enterprise Marketing Solutions, a rollup of nine marketing companies under eBay Enterprise that seeks to compete with bigger, more established agency players in end-to-end digital marketing.

New York Man Sues Gap Over Logo

The Gap Inc. has unwittingly stepped right in the middle of a Lower East Side turf war. And if history has anything to teach the company, it may have met its match in a Clinton Street underdog with a knack for printing coveted T-shirts.