How YouTube’s Hottest Personalities Are Becoming Offline Superstars
Performance Marketing
Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction.
Fashion Brands Dominate Instagram Video
Performance Marketing
Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion.
Citymaps Revamps Mobile App, Nabs Big Brands
Performance Marketing
Citymaps, which debuted as a Web-based business tool a few years ago, is relaunching its iPhone app that will be tested by mobile advertisers ranging from fashion retailer
Ebay Marketing Arm Unites Companies, Rebrands
Performance Marketing
Look out Digitas and Rosetta, here comes eBay Enterprise Marketing Solutions, a rollup of nine marketing companies under eBay Enterprise that seeks to compete with bigger, more established agency players [...]
New York Man Sues Gap Over Logo
Brand Marketing
The Gap Inc. has unwittingly stepped right in the middle of a Lower East Side turf war. And if history has anything to teach the company, it may have met [...]