Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so long and transferring it to phones.
Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online, and other data.
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.
$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million today as shares topped the four-figure threshold.
Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract.
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s advertising business into a $43.7 billion revenue stream as of last year. EMarketer projects that Google accounts for better than 41 percent of total digital ad revenue in the U.S.
Fat fingers suck...the value out of advertisers’ mobile budgets. Twenty-two percent of clicks on mobile ads are accidental, according to mobile app marketing platform TradeMob.
The European Union Monday put more pressure on Google to come up with "remedies" to its concerns that Google may be abusing its market power.
Google AdWords is going beyond the click. Soon, the company’s key advertising product won’t just let advertisers bid for phone calls; it will factor those calls into Ad Rank calculations.