Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary
Agencies
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to [...]
How the Hyphen Is Shaping the Future of Advertising
Brand Marketing
Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead.
4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure
Performance Marketing
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]
5 Things to Consider When Trying to Match the Right Celebrity With Your Brand
Brand Marketing
There's no question that a celebrity can bring instant attention to your marketing campaign.
5 Themes Millennials Should Keep in Mind as They Begin Their Careers
Brand Marketing
I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]
Noreen O’Leary, One of Advertising’s Most Iconic Journalists, Has Died
Brand Marketing
Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59.