Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein
In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.
In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival.
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.