Today, we look at how Tetley Tea's marketing continues to evolve, the night owl turned adman and a powerful ad about the crisis in Syria.
The alarming discoveries about yourself you can make with a simple Google search; why Brent Rambo is trying to revolutionize viral video; and DDB New York's Matt Eastwood discusses how brand experiences resonate. Links:
In this food-themed roundup, we talk to Starbucks' CMO via Instagram, look at the evolution of Snickers' tagline, and discuss Food & Wine's launch of a new brand for the food-obsessed youth. Links:
Today, we look at how the networks are catching up with digital platforms. Lucia Moses profiles Steve Swartz and finds out how he rose to the top Hearst's corporate ranks. And we check out The Barbarian Group's new "superdesk." Links:Production Companies Can Influence TV Networks