Powerful Anti-Violence Film Wants You to Unload Gun Companies From Your 401(k)

Unload Your 401(k), a powerful three-minute film from Grey New York, takes aim at a new target in the debate over guns in America: the pocketbooks of firearms companies.

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn’t

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street?

How Do You Break Through Apathy? One Agency Tries for Rage

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense?Publicis London put that question to the test with an experiment for The Pilion Trust. The agency stuck a guy with a "FUCK THE POOR" sandwich board on a busy London street and filmed people telling him off.After plenty of heated reactions, including a police officer telling him "that's offensive" and a near fight with a homeless man, the organizers flipped the sign around to say "HELP THE POOR" in the same font, same presentation, and filmed everyone ignoring him. The resulting film has already gone viral, with over 1.2 million views in three days.It's an interesting experiment, but does it really prove that people care about the poor? It seems more like it proves that people enjoy being self-righteous on topics where they know most people agree with them. The truth is, it doesn't cost anything to be offended.I'd like to see if those people who got upset really did care enough to give. Publicis should design another experiment with two guys, one with a "help the poor" just down the street from the "fuck the poor" guy. Then we'll see how many people who yelled at one actually donated to the other.

New Attention-Grabbing Mannequins Are Modeled After Disabled Public Figures

It was Junot Diaz who said, "If you want to make a human being into a monster, deny them, at the cultural level, any reflection of themselves." So Pro Infirmis, a European advocacy organization for the disabled, has created a series of mannequins to provide those reflections in the image-obsessed world of retail.

Chinese Ad Campaign Urges People to Stop Eating Dogs and Cats

"Say no to dog or cat meat." That's the message in 279 new ads being plastered across Chinese train stations, bus stations and elevators by a pet advocacy group called Animals Asia.Steering consumers away from eating dogs and cats would be a pretty easy sell in America, but apparently the problem is quite massive in Asia, with millions of dogs slaughtered each year for food, according to the group.Each ad shows someone putting chopsticks over a malnourished stray or beloved family pet. Some warn that dog meat is made from stolen pets, while others highlight health and safety issues."Cat and dog meat sold in restaurants is often sourced from stolen domestic animals and strays snatched from the street," one ad variation says. "Don’t pay for this cruel and dirty industry with your own health. Be healthy, say no to dog and cat meat.”Check out several of the ads after the jump. Via One Green Planet.

‘Skip’ Button Shows How Easily Job Interviewers Can Ignore Ex-Cons

If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer in the innovative interactive clip below.

Branding the Next Pro-Choice Generation

It would have been more predictable if Naral Pro-Choice America chose to commemorate the 40th anniversary of Roe v. Wade—the historical Supreme Court decision that affirmed a woman's right to an abortion—the Washington way, with issue-driven rhetoric in message ads directed at lawmakers and lobbyists. It didn't.