A Marketer’s Skills Can Make Advocacy Better
Performance Marketing
Healthcare marketing professionals often focus on reaching potential patients as well as the upstream employer, broker, health plan and physician audiences that have an impact on where patients go for [...]
To Honor Jerry Cerasale and the Contributions He Has Made for Us
Performance Marketing
Next month will mark a new beginning for Jerry Cerasale, a man whose countless contributions to marketers over the past four decades have served us immensely. After a career of [...]
Chinese Ad Campaign Urges People to Stop Eating Dogs and Cats
Creativity
"Say no to dog or cat meat." That's the message in 279 new ads being plastered across Chinese train stations, bus stations and elevators by a pet advocacy group called [...]
‘Skip’ Button Shows How Easily Job Interviewers Can Ignore Ex-Cons
Creativity
If job interviews had a skip button, would anyone be willing to hear out an ex-con? That's the question Leo Burnett and a U.K. nonprofit try to make you answer [...]
Branding the Next Pro-Choice Generation
Brand Marketing
It would have been more predictable if Naral Pro-Choice America chose to commemorate the 40th anniversary of Roe v. Wade—the historical Supreme Court decision that affirmed a woman's right to [...]
3 Ways Social Communities and Engagement Will Redefine Marketing
Performance Marketing
The growth of social media provides many new opportunities for brands, including the ability to identify best customers and influencers, and to actively engage those influencers to grow brand advocacy [...]