Noted critic of marketing Jonathan Salem Baskin will talk about how advertising is losing its credibility to anyone who will listen to him, he says, including a room full of marketing and advertising attorneys.
Advertising Self-Regulatory Council
Self-regulation is great if it keeps the government off your back, but does it also give attorneys a green light to pursue class-action suits?
The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission.
Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network. The icon will begin appearing on ads served via the Facebook Exchange by the end of first quarter.
Advertisers need to be careful if they use the phrase "up to" in claims about their products. The Federal Trade Commission issued a new guidance warning advertisers that telling consumers they will save "up to 47 percent in energy costs" are likely to believe they will get that result.
Seven companies from the online data targeting world were urged to modify the way they inform consumers and enable them to opt-out of behavioral ads in order to conform to best practices outlined by the Advertising Self-Regulatory Council.
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.