Honda Selects Finalists in Ad Review
Brand Marketing
Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny [...]
Updated: Fruit of the Loom Launches Ad Review
Brand Marketing
After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up [...]
Marriott International Launches Creative Review
Brand Marketing
Marriott International is reviewing advertising for flagship brand, Marriott Hotels & Resorts, according to sources. The brand's annual media spending is estimated at $15 million. The incumbent, mcgarrybowen in New [...]
Nascar Briefs Finalists in Advertising Review
Brand Marketing
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the [...]