Valvoline Needs Help Reaching DIY Guys Who Love Their Cars
Brand Marketing
Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about [...]
The RFP Is Out in New Jersey’s Lottery Review
Brand Marketing
The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at [...]
Papa John’s Finds a New Lead Creative Agency
Brand Marketing
Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. [...]
EverBank Hires a New Creative Shop
Brand Marketing
A bank whose lead agency closed has found a new home. DiMassimo Goldstein and its subsidiary, Proove Accountable Media, have landed creative and media responsibilities for EverBank, an online player [...]
GNC Finds a New Lead Agency
Brand Marketing
GNC has found a new agency following the demise of Arnell Group. Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in [...]
TD Ameritrade Launches Creative Review
Brand Marketing
TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.