Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about their cars and like to do things themselves, according to the brand's request for proposals.
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment.The creative contenders are McCann Erickson, FCB Garfinkel and the incumbent, DDB, according to a representative for the New York State Gaming Commission. The media finalists, the rep added, are UM, Initiative and incumbent OMD.
Cigna has found a new lead creative agency.Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around $35 million annually.
Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.
The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business.The advertising budget—including media spend and agency fees—is projected at $22 million in the state's next fiscal year, which begins July 1.
Papa John's has completed its search for a new lead creative agency.Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The brand's annual media spending totals about $120 million.
A bank whose lead agency closed has found a new home.DiMassimo Goldstein and its subsidiary, Proove Accountable Media, have landed creative and media responsibilities for EverBank, an online player that's based in Jacksonville, Fla. Annual media spending is estimated at $15 million.
GNC has found a new agency following the demise of Arnell Group.Carmichael Lynch will handle creative and media responsibilities on the brand, which typically spends about $30 million in media annually, according to Nielsen.
TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.