Tumblr Unveils ‘Pinned Posts’ For $5
Performance Marketing
Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece.
All Revved Up: Die Hard Reboots Iconic Battery Spot
Brand Marketing
In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the [...]
Court Upholds Cigarette Warning Label Statute
Brand Marketing
The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of [...]
Fear Factor: Feds Launch New Anti-Smoking Campaign
Brand Marketing
Uncle Sam wants to scare you away from smoking.
FDA’s New Cigarette Warning Labels Ruled Unconstitutional
Brand Marketing
The federal government is going to have to find another way to scare smokers.
Five Commercial Actors You Should Know
Brand Marketing
For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story [...]