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Tumblr Unveils ‘Pinned Posts’ For $5

Performance Marketing

Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece.


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All Revved Up: Die Hard Reboots Iconic Battery Spot

Brand Marketing

In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the [...]

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Court Upholds Cigarette Warning Label Statute

Brand Marketing

The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of [...]

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Fear Factor: Feds Launch New Anti-Smoking Campaign

Brand Marketing

Uncle Sam wants to scare you away from smoking.

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FDA’s New Cigarette Warning Labels Ruled Unconstitutional

Brand Marketing

The federal government is going to have to find another way to scare smokers.

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Five Commercial Actors You Should Know

Brand Marketing

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story [...]