Brands and Agencies Are Starting to Experiment With Google Glass
Brand Marketing
Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for [...]
Ogilvy’s Steve Simpson Calls for More Online Ad Transparency
Performance Marketing
In the age of big data, advertisers need to get their act together when it comes to online privacy. That was the takeaway from Ogilvy & Mather North America chief [...]
Infographic: Presidential Digital Duel
Performance Marketing
Both President Obama and GOP challenger Mitt Romney have poured plenty of money into Internet campaigns to lure voters and raise cash, but Obama's may have the edge in the [...]
Advertisers Push for Do Not Sell Internet Registry
Performance Marketing
As the Internet Corporation for Assigned Names and Numbers (Icann), the organization that manages the address system on the Internet, gets ready to flood the Web with hundreds of new [...]
Feds Strike Out on Cigarette Warning Labels
Brand Marketing
The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck [...]
Fed’s Anti-Smoking Fear Campaign Scares Up Quitters
Brand Marketing
Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit.