Nutella? Nougat? What Should Android Name Its Next Treat-Themed Operating System?
Performance Marketing
Android—known for naming each version of its OS after various alphabetically ordered treats like eclair, gingerbread and marshmallow—is ready to launch a new version for the letter "N." And for the [...]
How Can Subway Remain a Beloved Brand Despite the Jared Scandal?
Brand Marketing
It's been a week since news broke that Jared Fogle was caught up in a child-porn investigation and just days since BrandIndex's semiannual survey of America's best-perceived brands revealed that [...]
Cannes Lions 2015: What Does It Take to Be the Best in the World?
Brand Marketing
There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade?
Google Expands Its Brand Plans With Real-Time Results
Performance Marketing
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s [...]
Batman’s New Favorite Gadget Is a Leica Camera
Performance Marketing
I shot this with my @Leica_Camera M Monochrom.
Models Looking Stupid and Kevin Spacey’s War in This Week’s Wins, Fails and WTFs [Video]
Performance Marketing
NBC made a giant Olympic play this week and House of Cards' president Underwood is the voice of CoD, plus we go