How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’
Head of Global Marketing at The Trade Desk on exploring digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and [...]
Navigating Martech Amid the Land of Shiny Solutions
Performance Marketing
The marketing technology landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly [...]
Our Digital Selves: Living Without the ‘Big 5’ — And 7,000 Others
Performance Marketing
There, once again, is the age-old privacy paradox, which predates our digital selves. Do we — individually, as a society, as a matter of policy — understand the data-for-value exchange [...]
Marketing Technology vs. Marketing Strategy
Performance Marketing
Coming into the second annual All About Marketing Tech virtual conference, one question has come up again and again: Are you just buying marketing technology, or are you empowering a [...]
How Programmatic Is Changing the Way Salespeople Work with Ad Operations
Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]
Mastering Micro Moments: How to Win With a Connected Consumer
We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see [...]
Jobs for Everyone — Riding the Data Train to Washington
Performance Marketing
Positions in digital media and data analysis abound, and we’re still not training them fast enough to meet the demand — domestically. That means support for all aspects of data [...]
A Data Quality Strategy: On Everyone’s Wish List
Performance Marketing
There’s a granddaddy in AdTech that all too often gets lost in our fascination with what’s new — to everyone’s peril: data quality (DQ).
Nightmares, Ghosts and Terror in Data Land
Performance Marketing
When you come fresh from a large industry conference — such as DMA’s &Then16 — where you have lots of conversations and learn about lots of pain points, you’re highly [...]
This Ad-Tech Player Brilliantly Mocks the Douchey ‘Bro-Bot’ Epidemic in the Industry
Performance Marketing
The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point [...]