ADT alarm systems don't just protect you against burglars. They protect you against ghosts. At least, that's what one salesman told a scared child during a phone call that agency SapientNitro has now turned into an animated ad.
In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security mammoth is here, featuring actor Ving Rhames as the brand's first spokesman.
New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the home security company hired Arnold.
ADT's on-air "independent" experts have set off all kinds of alarms at the Federal Trade Commission, which found that the home security company failed to disclose that the experts, which appeared on more than 40 different media outlets, were paid to endorse ADT's products and services.
It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold.
CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold.
What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the most nonelectronic in nature) to the Web. It’s a weird phrase you’ll hear a lot this year: the Internet of Things.
Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed.
Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying.