Adobe Goes End-to-End on Social
Performance Marketing
More and more marketers are coming around to the idea that social shouldn’t be siloed.
Adobe Buys Ad Platform Auditude
Performance Marketing
Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing.
Startup SlideShare Joins the HTML5 Wave
Performance Marketing
Presentation-sharing startup SlideShare just announced that it's the latest company to drop Adobe's Flash technology for HTML5.
Adobe’s New Product Shows There’s Life Beyond Flash
Performance Marketing
Whenever Adobe appears in the news, the big question is whether the company can stay relevant as its Flash technology comes under fire.
Can Apple and Adobe Play Nice?
Performance Marketing
The ongoing tension between Apple and Adobe seemed to flare up again Thursday with the launch of the new Mac operating system, OS X Lion—although the situati
The Adobe/Omniture Merger: What It All Means
Performance Marketing
It's not often that the geeky world of web analytics gets some sexy news, but that was the case on Sept. 15, when content creation tool provider Adobe Systems announced [...]