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Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

Creativity

Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe.


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Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Performance Marketing

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of 

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Snakebites Are Dangerous, but Mobile Ads Are Lethal, in Adobe’s Hilarious New Ad

Creativity

Adobe has long excelled at comically portraying the disastrous consequences of not managing one's marketing properly. But in its latest spot, it literally becomes a matter of life and death. [...]

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Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

Performance Marketing

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers [...]

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The Oscars Is Still an All-Star Destination for Advertisers

Convergent TV

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.

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Adobe Has a New Way to Make Mobile Apps

Performance Marketing

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services.