What can a hot tub that makes its own shopping list tell us about the future of the internet?
Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight. That figure will represent the largest online sales day in history, per the software giant, narrowly edging last week's Black Friday total of $3.34 billion.
In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million.
Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret agent easily handles almost everything that's thrown at him—but is completely undone by some bad customer service.
If you've ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you're in luck. Try some Adobe Stock Apparel on for size.
Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get?
Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe.
Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands have yet to feel compelled to develop a long-term marketing narrative for the on-the-go consumer.
From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately.
Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims.