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Why Adobe Believes Digital Experiences Will Reshape Marketing

Media

Shantanu Narayen, Adobe’s CEO, has delivered his message that people buy experiences, not products to both U.S. and European audiences this year. Narayen also advised that products [aren’t the main] [...]


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Adobe Buys Programmatic Ad Player TubeMogul for $540 Million

Performance Marketing

In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million.

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Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe’s New Comedy

Brand Marketing

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret [...]

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A Fount of Knowledge About Fonts

Performance Marketing

Get ready, we’re going to get a little geeky here — about fonts. Specifically, OpenType fonts and how they add so much flexibility and readability to any project. What’s even [...]

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Adobe’s New Clothing Line Celebrates Some of the Worst Stock Photos Ever

Creativity

If you've ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you're in luck. Try [...]

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Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

Brand Marketing

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get?