Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.
Ever since Marissa Mayer was announced as Yahoo’s new CEO in July, questions have turned to the status of chief revenue officer Michael Barrett, whom interim CEO Ross Levinsohn had hired
Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or set up private marketplaces.
Yahoo has named Michael Barrett its new evp and chief revenue officer. When Barrett officially rejoins Yahoo early next month—he had a stint as Yahoo’s svp of e-commerce in 1999—he will oversee the company’s advertising revenue and operations and will report to Yahoo’s interim CEO Ross Levinsohn.
Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld.
Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that helps publishers sell their ads in real time over ad networks.
Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed.