Merger and acquisition activity among marketing, media and related technology firms could heat up in 2016, with more prospective sellers seeking deals and buyers' interest remaining high.
The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies.
Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.
Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.
Acquisitive Publicis Groupe chief Maurice Lévy champed at the bit during the nine months of merger negotiations with Omnicom, putting his ability to buy shops on hold. After the collapse of that deal in May, Lévy sprung back last week to underscore his global ambitions with a surprising $3.7 billion offer for digital company Sapient.
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony.
Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media owners aren’t looking to buy them.