Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars
Brand Marketing
Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to [...]
This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
Adidas Golf Wants You to Know That Golf Is a Serious Sport
Brand Marketing
Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its [...]
This Lifestyle Marketing Group Embraces Millennials’ Diversity
Brand Marketing
Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung [...]
How It Feels to Close Your Agency When It’s Just Not Working
Brand Marketing
When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side.
Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit
Performance Marketing
Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after [...]