Alt Image Text

Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars

Brand Marketing

Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to [...]


Alt Image Text

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

Brand Marketing

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]

Alt Image Text

Adidas Golf Wants You to Know That Golf Is a Serious Sport

Brand Marketing

Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its [...]

Alt Image Text

This Lifestyle Marketing Group Embraces Millennials’ Diversity

Brand Marketing

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung [...]

Alt Image Text

How It Feels to Close Your Agency When It’s Just Not Working

Brand Marketing

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side.

Alt Image Text

Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit

Performance Marketing

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after [...]