4 Influencers Break Away From a Dystopian Future in Adidas’ Edgy New Campaign
Brand Marketing
Adidas invites sneaker fans to build their own futures by breaking away from a dystopian world in an edgy new campaign for Adidas Originals.
This Global Brand Marketer’s Winning Intensity Has Helped Multiply Under Armour’s Success
Brand Marketing
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton [...]
How Sockeye Plans to Bring a ‘Little More Portland’ to the World
Brand Marketing
Specs Who From left: Designer Julian Gese; group account director Shelley Stevens; co-founder, president Andy Fraser; executive creative director Peter Metz; creative director Tim Sproul; executive producer Ryan Crisman
Why Adidas’s Samba Design Is Still Kicking It After 65 Years
Brand Marketing
Six years ago, a little-known U.K.
Twitter Expands Its ‘Buy’ Button Just in Time to Grab Holiday Ad Dollars
Performance Marketing
As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends [...]
How Millennials Are Helping This Agency Find the ‘Big Idea’
Brand Marketing
Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York