Adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation
The chocolate ganache-coated chocolate sponge sneakers will be sold via Deliveroo.
Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts
Creativity
"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of [...]
Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work
Creativity
Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be [...]
Meet the 30 Most Powerful Women in Sports
Brand Marketing
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought [...]
5 Ways Historically Male Brands Are Now Reaching Out to Women
Brand Marketing
It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman, [...]
For Adidas Originals, 10 Artists Present Their Vision of What the Future Might Look Like
Brand Marketing
Adidas is hosting art exhibits in New York and Los Angeles this week aimed at sparking conversation around its "Future" campaign for Adidas Originals.