Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.

WPP’s Joule Names Daniel Rosen Global CEO

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile ad tech company Adelphic.

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance