AdColony

75% Of Mobile Video Ads Happen In-App

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.

A Marketer’s Guide to SXSW

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and enthusiasts, up from 11,000 in 2009. How can a brand hope to break through all that clutter?

AdColony Knows the Secret to Better Click-Through Rates

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices