Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
Performance Marketing
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads
Performance Marketing
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising.
IAB Chief Blasts Adblock Plus as an ‘Immoral, Mendacious Coven of Techie Wannabes’
Performance Marketing
When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web.
Adblock Plus Was Uninvited From a Digital Ad Leadership Conference at the 11th Hour
Performance Marketing
Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus [...]
Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week
Performance Marketing
Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York.
We Brought Together the Major Players in the Ad Blocker War, and Here’s What They Told Each Other
Performance Marketing
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads [...]