The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's ads boss told reporters this mor
It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.
Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out.
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising.
When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web.
Adblock Plus attended the Interactive Advertising Bureau's Leadership Summit last year, and the company had registered to go next week's 2016 conference. But the IAB last week informed Adblock Plus that it no longer had a ticket to attend the event and would be receiving a refund.
Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York.
Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass.