Why Brands Should Include Social Video in Their Super Bowl Ad Spend
Brand Marketing
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
Quaker’s Twitter TV Targeting Campaign Gets 16% Engagement Rate
Performance Marketing
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of [...]
The Future of Advertising Hinges on Understanding Identity
Performance Marketing
The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide [...]
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]
Silicon Alley’s Night Out
Performance Marketing
Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat [...]
Facebook’s Reach Generator Gets Competition From Adaptly
Performance Marketing
Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.