Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
AppNexus Nabs 2 Top Ad Tech Execs
Performance Marketing
AppNexus has announced a pair of big global hires. Brandon Paine, formerly Google's global agency business leader, has been named vp, global accounts, while Jerome Underhill, former COO of AOL's Ad.com [...]
Condé Nast’s Answer to Programmatic Buying
Performance Marketing
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.
IAB Unveils Own Ad Tech Org Chart
Performance Marketing
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of [...]
AppNexus’s $75 Million Funding Round Quiets Acquisition, IPO Talk
Performance Marketing
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time [...]
FBX Partner Rocket Fuel Rakes in $107 Million in 2012
Performance Marketing
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well.