Coke Reaches 2 Million African Consumers With a New Facebook Ad Unit
Performance Marketing
Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially [...]
Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand
Performance Marketing
Stoli is trying to get a better feel for mobile advertising—literally.
This New Program Aims to Stop Ad Bot Owners From Getting Paid
Performance Marketing
Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to [...]
Why Dannon Is Betting Big on Programmatic Video
Performance Marketing
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became [...]
This Movies Website Is Running Nonstop ‘Peanuts’ Video Ads in the Background of Its Homepage All Day
Performance Marketing
This idea will either create the kind of ad impressions Hollywood marketers covet or tick off viewers—or both.