Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech
Performance Marketing
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology [...]
How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers
Performance Marketing
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from [...]
How Cannes Still Inspires and Surprises, and Why It Still Really Matters
Brand Marketing
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
How Can Publishers Use Data to Manage and Profit from Ad Block Users?
Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for [...]
This Tech Player Helps 400 Brands Get a Bigger Bang for Their Digital Advertising Buck
Performance Marketing
Specs Who CMO Patrizio Spagnoletto (l.), founder and CEO Mark Douglas (c.) and chief product officer Marwan Soghaier What Advertising software company Where New York and Los Angeles