What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
Performance Marketing
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
Confidence in Data Depends on Confidence in Analysis
Performance Marketing
It's striking how marketing organizations — specifically, data-driven marketing organizations — seek to overcome challenges in people, platforms, partners and processes through analytics.
Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video [...]
Ev Williams Thinks Digital Advertising Is Broken. Here’s Why He’s Wrong.
Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for [...]
Why There’s a Major Disconnect Between the Marketing and Tech Worlds
Performance Marketing
I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I [...]
Why Vox Media Is Embracing New Platforms Like VR and 360 Video
Performance Marketing