How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics
Performance Marketing
Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience, [...]
Google’s Latest Role: The Cookie Monster
Performance Marketing
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group [...]
Facebook’s Free WiFi Play May Improve Its Local Ads Data, Business Pages
Performance Marketing
Facebook and Cisco are rolling out a free WiFi system for businesses.
Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange
Performance Marketing
Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its We
Facebook Gives Developers and Brands Ability to Target Consumers
Performance Marketing
Facebook now provides a way for developers and brands to target consumers, resulting in more relevant ads on the website and native apps.
Twitter Opens Ad Demand Floodgates With Self-Serve Expansion
Performance Marketing
Twitter extended its self-serve platform to all U.S.