The War on Beards
Performance Marketing
I belong to the Marketers With Beards group on Facebook. Earlier this week one of the members noticed that another proudly bearded member's newsletter featured an ad for Harry's razors! [...]
Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video
Performance Marketing
Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content.
How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars
Performance Marketing
What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising.
It May Not Be a Robot or ‘Smart Gear,’ but Data-Driven Advertising Still Plays at SXSW
Performance Marketing
South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting [...]
How Facebook Targets Ads Globally Based on Users’ Phones
Performance Marketing
How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India?
Facebook Launches Dynamic Product Ads for Data-Minded Retailers
Performance Marketing
Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart [...]