In response to a ProPublica report last month about Facebook's use of "ethnic affinity" ad-targeting, the social network is making its ad-buying practices more transparent.
Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights an option that lets brands segment their ad buys to specific ethnicities.
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform.
As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role.
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers on multiple devices.
OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't matter. You've got to move dolls, tricycles, board games and kiddie electronics in the next few weeks like nobody's business.
A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.