Publishers Will Innovate Away from Google’s Privacy Sandbox
Google continues to show that they live in a different version of reality than the companies working in the open web. After their first attempt at a new privacy sandbox, [...]
Facebook’s Ad Targeting Is Under Scrutiny About Whether It Allows Discrimination
Performance Marketing
Facebook is known for its sophisticated ad targeting that lets brands get super-targeted in how they buy ads, but a possible flaw in the ad-buying system discovered by ProPublica highlights [...]
Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers
Performance Marketing
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed [...]
Pinterest Poaches Snapchat Exec for New Ad Measurement Role
Performance Marketing
As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role.
TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
5 Tips For Executing Cross-Device Targeting
Performance Marketing
Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers [...]