Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.
Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers are worried how that will affect sales for more traditional TV shows.
Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric Berger.