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Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending

Convergent TV

Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images


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Study: Prime-Time Spending Wildly Inefficient

Convergent TV

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the

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Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears

Brand Marketing

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy.

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Q2 TV Forecast: Cloudy With a Chance of Stasis

Convergent TV

Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink.

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Nielsen: Global Ad Spend Up 3.1% to $128 Billion

Brand Marketing

Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early.

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Comcast Files Patent to Halt DVR Ad-Skipping

Convergent TV

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publ