Donald Trump’s Personal Money Probably Won’t Help Political Ad Spending
Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images
Study: Prime-Time Spending Wildly Inefficient
A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the
Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears
Brand Marketing
Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy.
Q2 TV Forecast: Cloudy With a Chance of Stasis
Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink.
Nielsen: Global Ad Spend Up 3.1% to $128 Billion
Brand Marketing
Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early.
Comcast Files Patent to Halt DVR Ad-Skipping
Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publ