ad-skipping Brand Marketing How Treating Consumers Like Partners Will Rescue Advertising From Itself Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken. Digital AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today. TV / Video Judge Won’t Shut Down Dish’s AutoHop A U.S. Digital AutoHop Case Will Hop to California A federal judge in New York gave broadcasters their first win in the legal battle over Dish Network's AutoHop service by ruling that the case should be tried in California as requested by Fox, CBS, and NBC. TV / Video TV Nets Sue Dish Over Auto Hop You could see the lawsuits coming the second Dish Network announced Auto Hop, a feature that allows viewers to skip commercials entirely when they play a program back on their DVRs.