Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.
AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today.
A federal judge in New York gave broadcasters their first win in the legal battle over Dish Network's AutoHop service by ruling that the case should be tried in California as requested by Fox, CBS, and NBC.